Profitable Blogging – FREE eBook
A Look Inside This FREE eBook
What is
a Blog?
Before we get into the main core of the subject, it’s important to establish what a blog is, exactly.
The thing is, what you believe a blog to be and what it actually is might not be one and the same, so it’s important that we establish right from the start exactly what we mean when we say “blog”.
Firstly the name. The word “blog” is a truncated form of the word “weblog”. In other words a log/diary/journal on the web.
What that doesn’t mean is an advertising platform, an article directory, or a place to spin automated content. There isn’t anything wrong with any of those things, but for the purpose of this report, when we refer to “blog”, “blogging” and “blogger” we are referring to a blog in the traditional sense – a place on the web where someone shares their thoughts in the form of ‘blog posts’, interacts with their visitors and interacts with other bloggers.
Why a Blog?
A blog can be an extremely powerful and, indeed, profitable tool when used correctly. It’s also one of the easiest ways to get yourself established online, even if you have no experience at all.
One particular way in which a blog can be useful is the way in which it can serve as a kind of ‘central hub’ to all you do online.
In other words, everything else that you do online links to and links from your blog. Things such as:
- Content
- Mailing list.
- Social media.
- Testimonials
- Products
- Services
What this means is, instead of having just one piece of content at a given moment and trying to do something with it, with a blog you are able to get that content in front of a vast number of people in a number of ways.
Not only that, but each piece of content you put out there can direct people back to your blog which, in turn, can end up with them checking out more of your stuff.
Additionally, all this interconnectivity and interaction looks good to the search engines.
Allan Bruce
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