List Building – Free eBook
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You Should Be Building Your List
“The money is in the list.”
No doubt you have heard someone say this. And they say it for good reason. When you have your own mailing list, you have control over your own pool of subscribers and buyers. You choose when/what/how/if/why to e-mail them.
When you have a mailing list, you are able to not only make good money from it, but it also provides you with a way to connect directly with your audience.
Plus, you can actually build a mailing list without even having your own website. Now, I would recommend that you do have one, but the point is that you can get started with building a mailing list with just the bare minimum.
Another advantage to building a mailing list is that you can do it with very little investment. In theory, you need nothing more than a mailing service (people call this an “autoresponder”, although this is, in fact a misnomer, as an autoresponder is simply a type of function that a mailing service provides).
There are many different mailing services out there and a variety of options that you can go for. Until you get more experienced and know more about what you are looking for, I would recommend sticking with either Aweber or GetResponse.
Many of the other, cheaper or even free, autoresponder services are not friendly towards affiliate marketing and/or make money online in general. In fact, some outright forbid such activity on their service, so if you do decide to go for a service apart from Aweber or GetResponse, I recommend that you check their terms of service thoroughly and, if you are in any doubt, contact their customer support and ask questions.
But, as a minimum, you need to have a mailing service of some kind. As I said, I do recommend that you have your own website, including your own domain name. Having a TLD name (e.g. yourname@yoursite.com) will increase your deliverability rate. Just using a free e-mail address as the sender’s address will drastically increase the chances that your e-mails will be marked as spam and land in the junk folder. Plus, it gives a very amateurish impression.
Allan Bruce
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