Smart Video Marketing – FREE eBook
A Look Inside This FREE eBook
Why Video?
Video is everywhere.
Think of your favourite top brands. How many of them aren’t using video? I’ll go out on a limb and say zero. Most, if not all, successful businesses are using video in their marketing in some form or other.
Video has, for a very long time, been an excellent tool to help business increase their reach and build their brand. If you aren’t currently using video in your business then you are missing out on a great way to not only increase your reach and build relationships, but to also boost your profits.
And if you’re just getting started, then don’t be put off by thinking that video is something that is out of your reach. You can create short, simple, yet effective videos quickly and easily and I will explain how in this report.
It’s true that there is still a lot of text-based information online and there’s absolutely room for that (this report, for example!). But these days, video is almost expected. And, with videos being so comparatively easy to create and distribute now more than ever, there’s really no reason why you shouldn’t be using video in your existing business, or preparing to use it if you’re just starting out.
It could even be said that if you aren’t using video, you are leaving cash on the table. You see, by making good use of video in your business, you will be able to reach a much larger share of your marketplace as well as getting yourself noticed a lot easier. This means that you will get more exposure, help you connect on a whole different level, with much more people, and ultimately get more leads and sales.
Now, I’m not suggesting here that you need to become the next Steven Spielberg or anything like that! While there might sometimes be a need to create more elaborate videos, that certainly isn’t necessary in order to help you with your online presence. In fact, to anyone just getting started, I would discourage you from doing that.
You want simple and easy. Simple and easy is good, right?
In fact, for much of what you might want to do, especially if you’re a beginner, but even if you’re not, making simple, short, bite-sized videos might actually work far better for you.
It’s also worth bearing in mind that some social platforms actually limit the length of the videos that you are able to post.
So ultimately, what you should be aiming for is creating videos that are designed to give your marketing efforts a timely boost.
In this report I am going to focus on creating short, ‘micro’ videos.
Why?
Well, think about the popular videos you see online. No doubt you’ve seen countless viral videos on places such as YouTube, Facebook, Twitter and Instagram, right? Now, if you think about these videos, you’ll likely realise something…
Most of them are shorter than five minutes.
In fact, many of the more successful and popular videos might even be less than one minute.
Why is this?
Quite simply, it comes down to our human viewpoint as shorter videos are usually more popular than longer ones.
To read more download the eBook
Allan Bruce