50 Ways To Increase Your Sales Today
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In today’s marketplace, getting ahead of the competition can feel like running 200 mph on a hamster wheel. It’s hard to distinguish your brand from the noise of everyone else’s, especially from the top dogs in the industry who’ve been around longer and have the resources to shout louder than everyone else.
Many big brands are also owned by bigger brands, providing them with inexhaustible funds for hiring celebrities, promoting on every possible medium, and pulling big PR stunts. Even so, small and medium sized businesses have plenty of ways to carve out their own niche in the market.
This is because these businesses tend to have something bigger companies don’t have: a more selectively targeted audience. Smaller and medium sized businesses also have better opportunities to build a rapport with customers and learn who they are, what they want, and how to get it to them.
This marketing edge helps many small and medium sized businesses to thrive by homing in on their niche and tailoring their marketing plans, products, and services, to meet their specific needs. But how?
In this book, we aim to answer this question with 50 easy-to-use tips for entrepreneurs looking to make big sales on a small budget. But first, let’s take a look at the history of sales and marketing, how they have transformed over the years, and what you can expect to encounter in the field today.
History of Sales and Marketing
Sales and marketing have always been intertwined. Even in eras and cultures where bartering played a huge role in commerce, the two parties had to effectively market their goods to make a “sale” by convincing the buyer of its worth. After all, why take two mangoes for one apple when you can convince the buyer that it’s worth four? It’s all in the sales pitch.
The sales pitch, however, only represents a small scale and individualistic approach to marketing, from one seller to a potential buyer. This changed in the mid-1400s when the printing press gave rise to the mass-production of brochures, fliers, and pamphlets. Then in the 1700s the first magazine was born, and in the 1800s, the first billboard.
As industrialization and capitalism took the world by storm, sales and marketing became even more important. Business owners now had to compete amongst themselves on a large scale to reach customers all around the world. By the late 1900s, marketing took another leap when computers gave birth to digital marketing, and then in the 2000s a more integrated and complex form of marketing took root.
In the digital age, pamphlets, fliers, and even business cards have become less important as most consumers get information about products and services through digital means. Because of this, 2010s saw an exponential growth in companies moving into social media and other online spaces to build connections with customers in hopes of converting that engagement into sales. And you know what? It’s been working!
Allan Bruce
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