50 Marketing Tips & Tricks

Authors- Brian Koz and Shawn Casey

Introduction  

After combined sales of over $100 million over 20 years, we’ve learned a lot of marketing tips and tricks. Although much of that was done through our many online businesses, we’ve found through our many online and offline clients that the vast majority also apply and have worked for offline businesses as well. Some of these marketing tips have single handedly helped turn an okay business into a great one, both for our own and for our thousands of clients across the globe.

That’s precisely why we put together these 50 marketing tips and tricks from top marketing experts in the world to hopefully inspire you to start testing out some of them to improve your business or to start one from scratch (giving you a head advantage over others). We put them together in a way where they’re super easy to read and implement by explaining the tip, giving you examples, and finally giving you a takeaway for each tip.

Don’t feel like you have to implement all of the tips. Often times just putting a couple into action at a time can have drastic effects in your business. So enjoy this book and start taking action on these awesome marketing tips and tricks!

 A Taster of Whats Inside

1. Increase Your Price Point  

Most people tend to undercharge for their services. Try increasing your prices, as a test, and see what happens. Funnily enough, most people perceive something that is higher priced as being of higher quality, which can encourage people to buy your product or service. As you increase your prices, you’re also receiving more per sale, increasing your profit margin. Take this strategy a step further and target higher value clients.

For example, if you run a business coaching company, and you currently charge $200 an hour for your time, increase your rates to $1000. With the perceived higher quality and value in your coaching, target businesses that make a lot of money vs. those that are barely getting by. In this example, one client would be worth 5 of your clients in the past. Not only have you raised your hourly rate, but you’ve decreased the amount of work you need to do to earn the same amount of money.

An interesting example we’ve had before is when we’ve sold courses or software for $7 vs. $497 vs. $997+. Although the $7 price gets the most conversions, the $997 price would almost always make tons more money. You just have to make sure you do a good job of showing the value!

Takeaway: Increase your prices and target customers who have more money to spend on your product/service.

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